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Logan shares beef with Rotary

2009-09-08T16:04:00Z

Logan shares beef with Rotary

Larry Rothacher photo.

Rotary president elect Larry Rothacher (right) introduces Sam Logan, co-owner of Major Market, at a Rotary Club of Fallbrook meeting.

Thursday, August 20^th, 2009.
Issue 34, Volume 13.

FALLBROOK — As guest speaker at their weekly luncheon meeting, highlighted by the finest prime rib-eye from Major Market, Sam Logan covered the finer points of beef with the Rotary Club of Fallbrook.

Detailing the USDA grades of beef from standard to select, choice and prime, Logan went into the various cuts of meat, what part of the cattle it comes from and how and why it fits into the grading system.

He also commented as he went along about preparation and cooking the various cuts and grades.

Logan, who sells only Chairman’s Reserve prime and choice Certified Premium Beef at the Major Market stores in Fallbrook and Escondido, held everyone’s attention as he covered the cow, its parts, quality and grade and who sells what in the marketplace and what cuts the better restaurants are most likely to use.

The public is welcome to attend the Rotary Club of Fallbrook’s weekly Thursday luncheon meeting, held at noon at the Grand Tradition. For more information, go to

www.fallbrookrotary.org.

Major Lobster Event

2009-07-30T21:15:00Z

Major Market preps for Lobster on the Green

Courtesy photo.

The ‘Big Lobster,’ Rick Aldana, owner of Micro Doctor and member of Fallbrook Rotary, visits Sam Logan, owner of Major Market, a major sponsor of the Rotary’s Lobster on the Green.

Thursday, July 16^th, 2009.
Issue 29, Volume 13.

FALLBROOK — Major Market, a “major” sponsor of Lobster on the Green, the Rotary Club of Fallbrook’s annual fundraiser, is making preparations to place the order for lobsters as the countdown to the Friday, September 11, event at Ingold Sports Park continues.

The popular event has helped produce more than $250,000 in grant awards to dozens of local nonprofit organizations in the last six years.

The “all-you-can-eat” Maine lobster and sirloin steak food extravaganza includes live and silent auction items, a 9-11 ceremony to honor the date and Mark Jackson band ReverbNation in concert.

Information can be found and tickets ordered at www.fallbrookrotary.org and www.lobsteronthegreen.com.

Football Benefactors Enjoy a 'Wild' Night

2009-03-25T20:28:00Z

Reprinted with permission from the Fallbrook Village News

Debbie Ramsey

Managing Editor

Thursday, March 12^th, 2009.
Issue 11, Volume 13.

It was a wild night – wild game was consumed for dinner, wild apparel was worn by the guests and those in attendance are known to be wild about hometown high school football.

Sam and Ann Logan of Major Market hosted a ‘Wild Game Dinner’ on Saturday evening, March 7, for the first 50 donors to the ‘Buy a Jersey; Get a Warrior’ football fundraiser program designed to raise funds for badly needed new uniforms for the Fallbrook High School football team.

“It was a beautiful evening and [Sam and I] were just thrilled to be a part of it and to entice people to step up and give to this event to supporting our high school kids,” Ann Logan said.

The ‘wild’ feast, prepared by Major Market executive chef Salvatore Petrolino, featured delicacies like roasted pheasant, seared wild scallops, roasted loin of elk and wild American shrimp.

Guests to the dinner were encouraged to wear ‘wild’ animal prints and other ‘dress to kill’ apparel to add to the theme.

Details about the fundraiser and the opportunity to donate have been available for the past few weeks at Major Market.

Fans can participate in the endeavor by making a $250 tax-deductible donation toward the uniforms. In turn, he or she will receive a football jersey with the number (10 through 99) of their choice and their name listed as a Jersey Sponsor in the 2009 football program.

“We have $12,500 so far [toward the jerseys],” Ann Logan said. “Our goal is 30 more, at $250 each, which equals $7,800.”

Logan is determined to help the team raise the money, since funds for uniforms are not made available by the high school district. “They are not funded anymore,” she said.

When the fundraiser was kicked off, football coach Joe Silvey said, “I know our players will take great pride in wearing these new jerseys in the fall and in representing their school and their town.”

“It’s my opinion that when you look good, you play good,” Logan said.

Community members wishing to participate in the fundraiser can visit Major Market in Fallbrook at 845 South Main Avenue or contribute by mail to: Fallbrook Football Boosters, PO Box 2645, Fallbrook, CA 92088.

Major Market Announces 2008 Donations

2009-03-12T02:09:00Z

Thursday, March 5^th, 2009.
Issue 10, Volume 13.

FALLBROOK — Sam Logan, vice president and partner of Major Market, Inc., is pleased to announce that the company gave more than $73,400 in 2008 to nonprofit organizations in Fallbrook, Bonsall and Escondido.

“We have partnered with local community groups for 20 years now and are very proud to support each of them,” said Logan. “In these challenging times, it is by supporting one another that we will be successful. Our corporation positioned itself to be ‘community minded’ early on. We search for ways to give back that will make the most impact.”

Major Market has three ways organizations, schools and churches can earn big dollars: Reach for the Stars save the tapes program, Scrip and E-Scrip.

Logan said Major Market has assisted the following groups in Bonsall, Fallbrook and Escondido for their participation in these programs this past year: Assistance League, Baha’i Faith, Bear Valley PTO, Bernardo Elementary, Bonsall Woman’s Club, Brown Volleyball, Calvary Chapel, CAST Productions, Christ the King Lutheran Church, Children’s Hospital, Escondido Christian, Fallbrook Child Development Center, Fallbrook Chorale, Fallbrook Community Baptist, Fallbrook Food Pantry, Fallbrook Hospital Auxiliary, Fallbrook Kiwanis, Fallbrook Montessori, Fallbrook Presbyterian, Fallbrook Senior Citizens, Fallbrook United Methodist, Fallbrook Land Conservancy, Fallbrook Youth Soccer League, Grace Lutheran, Live Oak Elementary, Living Waters Christian School, Maie Ellis Elementary, LR Green School, Mothers of Preschoolers, PEO Chapter, PEO Sisterhood, PEO WK Chapter, Potter Jr. High, St. Peter’s Catholic School, St. Mary’s School, St. Stephen Catholic School, VFW Ladies Auxiliary, William Frazier Elementary and Zion Lutheran Church/School.

For information on these programs for nonprofit organizations, go to www.majormarketgrocery.com and click on ‘PARTNER WITH US.’ Reprinted with permission from the Fallbrook Village News.

What's Happening in Our Wine Department

2009-02-21T22:02:00Z

Major Market is pleased to introduce the New Las Olas Winery. Las Olas being Spanish for "The Waves" is a brand new winery from the Sonoma County that reflects California's active beach and ocean lifestyles. The Las Olas winery also supports charities that maintain the preservation of the Coastal Marine Environment. With a trendy label this wine makes for a fantastic experience. Las Olas is available at both your Major Market locations in Fallbrook and Escondido.

LAS OLAS wine

2007 Sauvignon Blanc

Grape Sourcing

Grapes for our Sauvignon Blanc were selected primarily from vineyards in the Central Coast, including San Lucas, the Paso Robles region and Santa Barbara County. In these growing areas, bright, sunny days and wide day-to-night temperature swings allow the grapes to spend extra hang time on the vine. This allows grapes to reach full ripeness, creating wines with complex flavors balanced by crisp acidity. Grapes from the Dry Creek Valley provide additional rich flavors and add complexity to the wine.

Winemaking

The wine was fermented in stainless steel without the use of any oak and with neutral yeasts, to preserve the aromatic and floral aromas and capture the essence of the Sauvignon Blanc fruit. The palate of grapes from various coastal regions in the wine provided a full spectrum of Sauvignon Blanc varietal characteristics, ranging from melon and fig flavors to lemon grass and zesty citrus.

Varietal blend: 100% Sauvignon Blanc

Sommelier Notes

This wine displays classic Sauvignon Blanc characteristics, with aromas of fresh honeydew and citrus fruits that carry through to the palate. With its fruity, aromatic flavors, this wine pairs especially well with fish, like salmon and halibut, and also with light pasta dishes. It also would match very well with fresh fruits and cheeses, which would help to highlight its complex taste.

2007 Chardonnay

Grape Sourcing

Grapes for our 2007 Chardonnay were chosen from across California’s best coastal growing regions, known for producing Chardonnay with excellent acidity and balanced flavors, including select Central Coast appellations, Mendocino County and Sonoma County.

Winemaking

The grapes were harvested at maximum ripeness while still maintaining optimum acidity levels. While the majority of the blend was fermented in stainless steel, a portion was barrel fermented, contributing a creamy toastiness to the finished wine. A portion of the blend underwent Malolactic fermentation, adding richness and complexity. A small amount of Sauvignon Blanc contributes crisp melon and floral notes to the blend.

Varietal blend: 99% Chardonnay, 1% Sauvignon Blanc

Sommelier Notes

Our Chardonnay displays textbook varietal characteristics, with golden straw color; golden apple and citrus flavors, medium body, and a crisp yet smooth finish. With its smooth texture and crisp acidity, the wine is an excellent choice for before dinner, and pairs magnificently with a wide array of appetizers. It moves into a meal with ease, matching well with grilled or broiled fish and seafood as well as poultry dishes.

2007 Merlot

Grape Sourcing

Grapes for our 2007 Merlot were selected from among the best coastal growing regions in California, mainly from Central Coast, Sonoma County, and Lodi appellations. In these areas, warm sunny days provide optimum grape ripening, while Pacific Ocean fog create cool nights and maintain the acidity in the grapes, resulting in a balanced Merlot full of flavor.

Winemaking

After harvest, the fruit was handled gently and fermented in stainless steel to preserve the fully fruit flavors in the grapes. After the blend, a portion of the blend was oak aged to add subtle toast and vanilla accents.

Cabernet Sauvignon provides structure and richness to the blend, along with additional rich dark fruit flavors and a touch of spiciness.

Varietal blend: 77% Merlot, 22% Cabernet Sauvignon

Sommelier Notes

Our Merlot is a rich garnet color, with flavors of black cherries, plums, and figs, with a soft, smooth finish. With its crisp acidity and ripe fruit flavors, this wine is an easy match with a wide range of main courses, including meats, pasta and vegetarian dishes.

2006 Cabernet Sauvignon

Grape Sourcing

Our Cabernet is a dark crimson color, with ripe berry and plum aromas, accented by toasty oak and vanilla. On the palate, silky tannins and a lingering finish balance dark fruit flavors. Grapes were chosen from across California’s best coastal growing regions, known for producing Cabernet with rich, concentrated fruit flavors and balanced complexity.

Winemaking

Grapes for this wine were handled gently to minimize bitterness and fermented warm to maximize color and flavor extraction. The firm structure of the Cabernet was tempered with the Petit Verdot, which added suppleness and juicy red berry fruitiness. The wine was aged one year in new and used American and French oak.

Varietal blend: 75% Cabernet Sauvignon, 12% Petit Verdot

Sommelier Notes

The wine is full-bodied and complex, displaying classic Cabernet structure and finesse. A memorable pairing is with roasted and grilled meats such as leg of lamb, prime rib, or porterhouse steak.

LAS OLAS wine

“Las Olas” (The Waves)

· Las Olas Wine is targeted to the beach and coastal communities, but attracts and draws attention / positive energy from markets around the country.

· When a consumer feels a connection with a product, they are more likely to purchase that product rather than adjacent brands.

The Winery

· We are very proud to work with our partner winery, Sonoma Wine Company. Sonoma Wine Company provides contract wine production, including custom crush, winemaking, bottling, control label development, and storage of barrel, tank and finished goods. Here are a few facts about the SWC facilities.

· 3 million cases bottled per year

· 17,000 cases/day from 3 bottling lines

· 3 million gallons of wine stored in tank or barrel

· 750,000 case goods storage

· 45,000+ barrel cellar

· 30+ clients and 75+ labels produced from popular premium to luxury category

· Sustainable Green Business Practices

· Grapes for our Sauvignon Blanc, Chardonnay, Merlot, and Cabernet are sourced primarily from Sonoma County and the Central Coast.

The Artist / POS

· We teamed up with California artist Robb Havassy in helping us develop a soulful, ocean minded label. His devotion to the preservation of the coastal marine environment goes hand in hand with our own. You can view his artwork at www.HavassyArt.com

· POS opportunities are unlimited with the artwork of Robb Havassy. Cardboard cutouts, actual pieces of art, etc.

Cause Marketing

· The philanthropy industry is at an all time high, and will continue to grow.

· Enjoy a nice glass of wine while supporting a great cause!

· With every purchase of Las Olas wine, American Vines donates to charities that support the preservation of the coastal marine environment. Our Awareness Ribbon reminds us of our mutual responsibility to restore and protect the world’s oceans and beaches.

· With your support, we hope to donate hundreds of thousands of dollars to organizations that help maintain the beauty of our coastline, the cleanliness of the ocean, protection of our reefs, and the marine life within the ocean.

Partner Charities 2008

· Reef Check - Founded in 1996 by marine ecologist Dr. Gregor Hodgson, the Reef Check Foundation is an international non-profit organization dedicated to conservation of two ecosystems: tropical coral reefs and California rocky reefs.

· WiLDCOAST - WiLDCOAST was founded in 2000 in order to protect some of the most ecologically important coastal wildlands, islands and marine areas that remain in California and Baja California. They are home to a variety of endangered marine animals, such as the Eastern Pacific green and

Lobster MAINE-IA 2008

2009-02-17T03:12:00Z

This past year turned out to be quite a success for Lobster Maine-ia once again as the Escondido parking lot overflowed to a carnival like atmosphere. The two day event held every year has turned into a tradition at Major Market and this past year the "maj" cooked up over 2500 lbs of lobster for the local Escondido patrons. Now that's a lot of Lobster! This year it will be planned as usual in December. We hope to see you there again under the big tent for dinner!

Welcome

2009-02-15T18:49:00Z

Major Market is excited to announce the opening of our new Blog. This will be taking the place of our comments, suggestions and feedback page. It will become a page that you, the customer, can be heard, get your questions answered in real time, share events, exchange recipe ideas, shopping lists, tips, complaints, ask about new items that you would like to see us carry, etc.

We will kick it off this year by taking a few pertinent questions from the feedback page and answering them . We know this will become a valuable tool you can use to benefit your shopping experience.

We appreciate immensely all the wonderful feedback we have received so far with the launch of our new web site this past year and the success of our weekly VIP email subscriber coupons. We hope to serve you in every way we can and we look forward to many years in the future supporting and giving back to you, our customers, and the community at large.